Let's start with what are you selling?
It may entirely depend on what you are selling and when the buyers would be online. I sell to moms and many of them of are online during the week and weekends. If you are selling to a college age group late night auctions may do well for you. So consider your customers.
Sometimes you need to look back.
After you list for a couple of weeks if may be good to look back and see when you had the most sales. I have done this and found that Sunday nights bring me the most sales. However, it is not always possible to schedule listings. Sometimes it helps to have a few auctions ending each day. That way if someone starts watching one item when they look again they may like another item.
A few general pointers
- try to avoid late night and early morning auctions
- list a few items and look back at which days did the best
- target your selling audience
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